Mint on the Avenue, at 228 N Park Avenue in Winter Park, is an Aveda Concept Salon — a designation that carries specific training and product standards behind it. Not every salon that stocks an Aveda shampoo qualifies. Concept status means every stylist works across the full Aveda line: understanding how the formulas relate, when to layer them, and when to leave well enough alone.
A Designation With Standards Behind It
Not every salon that carries an Aveda shampoo on its retail shelf is an Aveda Concept Salon. The distinction is specific — and for guests who care about consistency between what goes on their hair at the backbar and what they take home to Park Avenue, it is worth understanding.
Mint on the Avenue, at 228 N Park Avenue in Winter Park, holds Concept Salon status. That means every stylist behind every chair is trained directly on Aveda’s full line — not just the products most likely to sell, but the complete system: how the formulas relate to one another, when to layer them, and when to leave well enough alone.
The Lines We Work With Every Day
Concept status requires fluency across the entire Aveda portfolio. At Mint, that includes:
- Botanical Repair — bond-building care for hair that has been through color, heat, or time
- Nutriplenish — deep moisture for hair that drinks product and still feels dry by afternoon
- Invati Ultra Advanced — a scalp-first system for hair that has begun to thin or shed more than it used to
- Scalp Solutions — targeted care for scalp conditions that make everything else harder
- Be Curly Advanced — curl definition without the crunch that makes curls look managed rather than alive
- Smooth Infusion — frizz control that works with Florida humidity rather than pretending it does not exist
- Damage Remedy — restructuring for hair that has crossed from stressed into compromised
- Pure Abundance — volume for fine hair that collapses before noon
- Shampure, Rosemary Mint, Cherry Almond — the classic lines, still relevant, still plant-derived
- Miraculous Oil, Brilliant, Color Renewal — finishing and maintenance work that extends the life of every service
Why the Backbar and the Retail Wall Should Match
One of the quieter advantages of a Concept Salon is continuity. Your stylist selects a backbar formula for your hair — its texture, its history, its current condition. The retail recommendation that follows is drawn from the same system, not a separate product line that happens to share a shelf. What your hair responds to in the chair is what you take home to Maitland, Baldwin Park, or College Park.
That alignment is not automatic. It requires that the person making the recommendation has actually been trained on the full line — not just the bestsellers, not just the items the distributor is pushing this quarter.
Services That Sit Alongside the Aveda Foundation
Concept status shapes the core of what we do, but Mint also carries services and lines that extend beyond the Aveda portfolio where the need is specific. VoMor extensions, Yuko Japanese straightening, Brazilian Blowout smoothing, and ISO perms each address something the Aveda line does not — and each is offered alongside, not instead of, the plant-based foundation the salon was built on.
A Salon That Fits the Neighborhood
Winter Park’s Park Avenue corridor — a five-minute walk from Rollins College and Knowles Memorial Chapel, half a block from the Saturday Farmers Market, around the corner from Briar Patch Books and Prato — tends to attract guests who read labels. Who ask where things come from. Who would rather understand a recommendation than simply accept it.
That is the guest Mint was built for. The Aveda Concept designation is one way of signaling that the conversation in the chair will be honest, specific, and grounded in something more than preference.
Guests come in from across the 32789 ZIP and from Maitland (32751), College Park (32804), Baldwin Park (32814), Audubon Park (32803), and Lake Mary (32746). The SunRail stop on Park Avenue makes the trip straightforward for those coming from further out.
Come In and Ask Questions
If you have wondered what your hair actually needs — not what the packaging suggests, but what a trained stylist would reach for after looking at your hair in good light — that conversation starts at 228 N Park Avenue. Call 407.645.2264 or text 830.390.0226 to book a consultation or a service.
Related: Aveda Be Curly Advanced Masque · Aveda Stress Fix Body Creme · Brazilian Blowout Color Care Shampoo